This joint workshop by Pikasa Analytics and Democracy Lab highlighted how AI-powered media analysis, real-time narrative monitoring, and advanced social media monitoring tools provided by the Analytics.Live platform can help identify disinformation patterns, strengthen media transparency, and support democratic resilience across the region.
Evidence-Based Monitoring for Stronger Democracies
The collaborative presentation and workshop were dedicated to strengthening democratic processes through evidence-based monitoring. The initiative aims to support journalists, civil society organizations, and policymakers in understanding how disinformation spreads and how digital ecosystems can be monitored more effectively.
Joint Pikasa Analytics and Democracy Lab workshop on mapping and countering digital disinformation in North Macedonia.The event opened with remarks from Sefer Selimi, who emphasized the importance of data-driven research and regional cooperation in addressing contemporary information threats.
Methodology: From Classification to Risk Assessment
Natasha Dimova presented Pikasa’s analytical methodology, explaining how the team monitors media content across traditional and digital platforms using a hybrid model that combines automated classification with human verification.
She introduced key components of the framework, including:
- Content classification: organizing media items by topic and discourse type
- Narrative detection: identifying how narratives originate and spread across platforms
- Risk-based evaluation: detecting harmful patterns, manipulation techniques, and foreign influence attempts
Presentation of Pikasa Analytics monitoring capabilities and custom dashboard tools.
Narrative Watch: Real-Time Narrative Monitoring
Next, Aleksandar Cekov introduced Narrative Watch, Pikasa’s real-time monitoring module built on the Analytics.Live platform. The tool enables teams to track how narratives emerge, evolve, and gain visibility across online media and social platforms, supporting faster and more informed responses to disinformation.
Narrative Watch supports real-time tracking of narrative dynamics across digital channels.
Preliminary Findings: Narratives and Amplification Patterns
Edlira Palloshi Disha presented early findings from the joint monitoring initiative, showcasing key narratives, their amplification dynamics, and the actors involved in their spread across the information ecosystem.
Early findings from collaborative monitoring of narratives and amplification patterns.These insights demonstrate how real-time media monitoring and data-driven analysis can support stronger and more resilient information ecosystems.
Perspectives from Journalists and Civil Society
The workshop gathered investigative journalists and civil society representatives who engaged in discussions on narrative manipulation, online hate, fact-checking challenges, and media transparency. Their contributions contextualized the findings and highlighted the importance of combining analytical tools with on-the-ground expertise.
A Shared Commitment to Democratic Resilience
Pikasa Analytics and Democracy Lab concluded the workshop by reaffirming their commitment to supporting democratic institutions, independent media, and civil society. Through AI-powered media analysis, media coverage analytics, and collaborative regional initiatives, both organizations aim to enhance information integrity and promote a more transparent media environment.